-Home
-Armani History
-Baleno History
-Bape History
-Benetton History
-Bill Blass History
-Billabong History
-Calvin Klein History
-Crocodile Garments History
-Eddie Bauer History
-Edwin History
-Ericaamerica History
-Esprit Holding History
-Evisu History
-Fred Perry History
-G2000 History
-Geoffrey Beene History
-Giordano History
-Gucci History
-Guess History
-Industrie History
-Ipa-Nima History
-Izod History
-Jordache History
-Kenneth Cole History
-KIKS TYO History
-Ksubi History
-LaCoste History
-Liz Claiborne History
-Lover History
-Nike History
-Nine West History
-Quiksilver History
-Pacino Wan History
-Prada History
-Ralph Lauren History
-Red Monkey History
-Sass and Bide History
-Shanghai Tang History
-Stussy History
-Swatch History
-Tommy Hilfiger History
-U2 Clothing History
-Versace History
-Yves Saint Laurent History
-10 feet History
-Affliates
-Bape
-Evisu
-Ed Hardy
-MySpace Quotes
-MySpace Quizzes
|
|
Jordache History
Yes, you have found the premier site for Jordache History. This is not a boring site about how thread was developed, but it is an exciting site that shows the Jordache History and background of today's fashion styles. Not only can you see how the everyday denim was developed, but you can see the Jordache History of today's hottest fashions-Bape, Evisu, Stussy, Klein, Red Monkey, and many, many more.
Jordache originated in 1969, when three brothers- Joe, Ralph, and Avi Nakash opened a store in New York City that sold brand-name jeans at a discount. Within a few years, their business had expanded to four stores. In 1977, however, the brothers' largest store was looted and set ablaze during a city-wide power outage in 1977. When they collected $120,000 on their insurance policy, they incorporated their business (in 1978) and entered the jeans manufacturing business. They had long been interested in the European denim market, where jeans were more body-conscious and fashion-forward. The Nakashes' timing was right. At this moment, consumers tastes in jeans were shifting from established brands like Levi's to designer jeans like Gloria Vanderbilt and Calvin Klein. Jordache jeans themselves, however, were barely distinguishable from other designer jeans on the market. To set their brand apart, the brothers plowed one quarter of their annual sales volume ($300,000 of their own money and $250,000 in loans) into an aggressive 1979 ad campaign. Jordache produced a television commercial starring an apparently topless woman in tight Jordache jeans riding a horse through the surf. The ad was rejected by all three major television networks, but independent New York stations aired it, and Jordache surged to popularity.
|