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Swatch History
Yes, you have found the premier site for Swatch History. This is not a boring site about how thread was developed, but it is an exciting site that shows the Swatch History and background of today's fashion styles. Not only can you see how the everyday denim was developed, but you can see the Swatch History of today's hottest fashions-Bape, Evisu, Stussy, Klein, Red Monkey, and many, many more.
The launch of the new Swatch brand in 1983 was marked by 12 Swatch models wiht bold new styling and design. The quartz watch was redesigned for manufacturing efficiency and fewer parts.Swatch was originally intended to re-capture entry level market share lost by Swiss manufacturers during the aggressive growth of Japanese companies such as Seiko in the 1960s and 1970s, and to re-popularize analog watches at a time when digital watches had achieved wide popularity. This combination of marketing and manufacturing expertise restored Switzerland as a major player in the world wristwatch market. Synthetic materials were used for the watch cases as well as a new ultra-sonic welding process and the assembly technology. Some models, like Pop Swatch, allowed wearers to attach Swatches directly to clothing
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